A nonparametric approach to perceptions-based market segmentation

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Details

First publish year 2000

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Authors

Josef A Mazanec

Josef A Mazanec

Josef A. Mazanec

Josef A. Mazanec

Helmut Strasser

Helmut Strasser

Subjects

Business & Economics : Marketing - General Mathematical Models Business & Economics : Economics - General Marketing - General Market Research Business Data Processing Medical / Nursing Medical / General Market Segmentation Economics - General

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