This analysis looks at the requirements of Bord Failte (Irish Tourist Board) Approved B&Bs in the Wicklow region versus how the Unapproved B&Bs present their properties. The Approved places have to adhere to very stringent conditions in order to meet the Approved standards, whereas the Unapproved places don't have to do this. Many of the Unapproved B&Bs piggyback on the success of the Approved places, relying on word of mouth, or passing trade, for their business. Many Unapproved B&Bs don't seek to become Approved due to the stringent requirements by the Irish Tourist Board.