Covering both applied research and clinical intervention techniques, Kazdin's text will show you how behavior-change principles can affect a wide range of behaviors, including psychological and medical problems, academic performance, self-care skills, and safety.

Topics include helping parents and children meet the challenges that emerge over the course of development; fostering behaviors of social concern, such as parenting, child care, education, energy conservation, and traffic safety; fostering behaviors that are effective in preventing, treating, and managing AIDS, cancer, diabetes, and other diseases; and applying behavior modification principles to entire school systems, entire businesses, and so on.