"Earth Matters" is a worldwide development regarding sustainability and respect for earth's resources. Bewitched by the roots of Brazilian culture, Li Edelkoort (Wageningen, Netherlands 1950), trend forecaster and image consultant from various companies around the world, launched a new manifesto on sustainability in a world that is already in debt of resources with the planet. The book seeks to raise awareness of the importance of the planet and all that it offers. It is time to look inside Brazil and the countries belonging to this geographical space (Southern Hemisphere) to praise the ancestral culture present here and historically drowned out by the colonizers. This is the time to value the artisans, the tribes, the rituals of the peoples that formed our history. It is also time to look with new eyes at the riches that come from these fertile soilsʺ writes the author. The issue focuses on themes such as earth, clay, sand, chalk, rock, semiprecious stones, crystals, fossils, plastic, seeds, natural dyes, roots, gold and their influence and relationship with fashion, folkart, design, and arts.