blue ocean strategy

Blue Ocean Strategy is a business strategy book that argues for the creation of new market spaces, or 'blue oceans', rather than competing in saturated markets, or 'red oceans'. The authors provide frameworks and tools for organizations to innovate and create value in untapped markets.

The book presents a systematic approach to making the competition irrelevant by creating new demand in an uncontested market space. It emphasizes the importance of value innovation and offers practical strategies for businesses to break away from the competition.

The authors explore various case studies and examples of companies that have successfully implemented blue ocean strategies, illustrating how they have transformed their industries and achieved sustainable growth.