Every day, most business leaders make a mistake that costs them money: they don't explain clearly what it is their company does. The StoryBrand Framework is a paradigm-shifting approach to connecting with customers that provides the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services. Building a StoryBrand teaches: -the seven universal story points all humans respond to -the real reason customers make purchases -how to simplify a brand message so people understand and act on it -how to create the most effective messaging for websites, brochures, and social media. Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.