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Building customer-based brand equity
Kevin Lane Keller
2001
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5
0 votes
Brand Name Products
Product Management
Brand Loyalty
No Logo
3.4
19 votes
Marketing Management
4.3
36 votes
The Manager's Path
4.3
15 votes
Embassytown
3.5
21 votes
Fierce King
3.7
15 votes
Magician
4.1
45 votes
Prince of the Blood
3.5
16 votes
Eat That Frog!
3.9
18 votes
Deep Work
3.9
129 votes
King of Foxes
4.3
15 votes
Last Argument of Kings
4.2
48 votes
Wild Magic
4.5
23 votes
The Warrior Apprentice
4.1
17 votes
It Doesn't Have to Be Crazy at Work
4.2
18 votes
Thinking in bets
3.8
16 votes
Silverthorn
3.9
24 votes
The Thief
4.4
19 votes
Shards of a Broken Crown
3.9
15 votes
Daughter of the empire
4.2
16 votes
Best served cold
4.4
28 votes
Shards of Honor
4.3
18 votes
Barrayar
3.7
22 votes
Emperor Mage
4.4
19 votes
Before they are hanged
4.2
54 votes
Insurgent
4.0
91 votes
Pattern Recognition
3.9
51 votes
The Blade Itself
4.2
72 votes
Half a King
4.2
18 votes
Alanna: The First Adventure
4.3
34 votes
Number the Stars
4.2
92 votes
The Viscount Who Loved Me
4.4
34 votes
The Phoenix Project
4.1
52 votes
Radical Candor
3.9
17 votes
Wolf-Speaker
4.5
17 votes
The Mythical Man-Month
4.2
28 votes
Start with why
3.9
30 votes
Good to Great
3.8
19 votes
Zero History
3.8
20 votes
Red Rabbit
3.7
28 votes
The 5 AM Club
3.2
16 votes
Getting Things Done
3.8
41 votes
The willpower instinct
3.9
17 votes
Creativity, Inc.
4.5
18 votes
Control Your Mind and Master Your Feelings
3.8
365 votes
The Psychology of Money
4.1
220 votes
Marketing management
4.0
27 votes
Dork Diaries 7
4.5
32 votes
Brisingr
3.8
67 votes