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Consumer reactions to direct brand comparisons in advertisements

Linda Lorraine Golden

Consumers' Preferences Business Names Advertising
The Lean Startup
4.1 47 votes
No Logo
3.4 19 votes
How to fail at almost everything and still win big
4.3 20 votes
Never Split the Difference
4.3 39 votes
Zero to One
4.2 50 votes
Crucial Conversations
3.9 19 votes
Show Your Work!
3.8 19 votes
The Innovator's Dilemma
3.9 16 votes
The obstacle is the way
3.7 23 votes
One thousand ways to make $1000
3.6 22 votes
Start with why
3.9 30 votes
Good to Great
3.8 19 votes
Trading in the zone
4.1 34 votes
Nudge
3.7 21 votes
Drive
4.0 27 votes
Stormy Possession
3.9 17 votes
Deep Work
3.9 129 votes
Bad Blood
4.3 51 votes
Rework
3.9 35 votes
Creativity, Inc.
4.5 18 votes
Where good ideas come from
3.8 17 votes
Atomic Habits
4.1 882 votes
The intelligent investor
3.9 26 votes
The Phoenix Project
4.1 52 votes
Zero History
3.8 20 votes
The Manager's Path
4.3 15 votes
Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time
4.0 40 votes
Fooled by randomness
3.9 29 votes
Steve Jobs
4.1 141 votes
The magic of thinking big
4.7 15 votes
The Wealth of Nations
4.1 27 votes
The Intelligent Investor
4.6 38 votes
The Art of War
4.1 93 votes
The millionaire next door
4.0 24 votes
Think and grow rich
4.0 378 votes
Made to stick
4.0 20 votes
Outwitting the devil
4.6 16 votes
The Richest Man in Babylon
4.3 54 votes
The 4-Hour Work Week
3.7 69 votes
The Innovators
3.9 18 votes
Shoe Dog
4.6 42 votes
Thinking in bets
3.8 16 votes
Superfreakonomics
4.0 25 votes
The Everything Store
4.3 23 votes
The Tipping Point
3.8 90 votes
Radical Candor
3.9 17 votes
Rich Dad, Poor Dad for Teens
3.8 24 votes
The Psychology of Money
4.1 220 votes