This edited volume focuses on how political and economic transformations have triggered redefinitions of cultural identity in Europe since 1989. Examining discursive modes of identity construction, the book focuses on the creation of opposition between the old and new “outsiders” and “insiders” in Europe. Particular attention is dedicated to various linguistic means—metaphors, for example—that anchor individual and collective identity. The book contains thirteen case studies and is a product of research conducted within the bilateral research project (University of Oslo and University of Chemnitz, 2006-2008) Media Constructions of Images of the Self and the Other led by Ljiljana Saric and Ingrid Hudabiunigg.