Hugh Jackman and his wife, Deb, traveled to Ethiopia where they met a 27-year-old coffee farmer named Dukale, working to lift his family out of poverty. Spending time on Dukale's farm, Hugh learned first-hand about the value of fair trade coffee. After returning home, Hugh launched Laughing Man Coffee & Tea to provide a marketplace for farmers like Dukale to sell their goods to consumers across the U.S. He contributes 100% of his profits to charities around the world.