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E-commerce

Carol Traver

Carol Guercio Traver

Carol G. Traver

Kenneth C. Laudon

Information Technology Informationstechnik E-Commerce

In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.