Ernest Dichter and motivation research

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Authors

Ernest Dichter

Stefan Schwarzkopf

Stefan Schwarzkopf

Rainer Gries

Subjects

Consumption (Economics) Consumer Behavior Konsumentenverhalten Psychological Aspects Influence Motivation Marktforschung Postwar Reconstruction Motivation Research (Marketing)

People

Ernest Dichter (1907-1991) Ernest Dichter

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