Maverick marketing whiz Veeck presents his formula for business success: make work fun and you'll create a culture where the best people will want to work and customers will want to spend their money. Veeck runs six minor-league baseball teams, and the fun-is-good philosophy not only has worked to make an evening at one of his ballparks--full of laughs, zany promotions, and free giveaways--enjoyable for everyone; it has transformed a half-dozen money-losing or start-up teams into a thriving $25 million business. In this book Veeck shows why fun, creativity, and passion are so essential to business success. We learn: why customer service, the lifeblood of business, suffers when employees aren't having fun at work; how just a few people with the fun-is-good attitude can transform a workplace; what companies should look for when hiring people and how employees can forge a fun-is-good career path.--From publisher description.