"When the skincare company Rodial launched its cult 'snake' serum, the press were quick to call the business an 'overnight success.' In fact, Rodial's founder, Maria Hatzistefanis, had been toiling for 18 years building the company from scratch. She started it in a bedroom at home, and today runs a business with products in 20,000 stores worldwide. Success of any kind takes time, patience and huge determination. Maria achieved it by thinking big, taking risks, creating buzz and building her own personal brand. She believes all of us can do it if we put our minds to it, and in her book she reveals how, with expert advice, tips and secrets"--Publisher's description.