Identity-Based Brand Management

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Authors

Tilo Halaszovich

Tilo Halaszovich

Michael Schade

Nicola-Maria Riley

Nicola-Maria Riley

Christoph Burmann

Christoph Burmann

Subjects

Business Branding (Marketing) Produits De Marque -- Gestion StratéGie De Marque Branding Affaires Brand Name Products -- Management Marketing Businesses (Business Enterprises) Product Management

1 online resource (x, 313 pages)

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