Influence

Influence: The Psychology of Persuasion is a seminal book by Robert B. Cialdini that explores the psychology behind why people say 'yes' and how to apply these understandings in various aspects of life.

Cialdini presents six principles of influence that can be used to persuade others effectively. The book combines research findings with practical examples, making it a valuable resource for marketers, salespeople, and anyone interested in understanding human behavior.