When in 1969 the NBA sought an emblem for the league, one man was chosen above all as the icon of his sport: Jerry West. Silhouetted in white against a red-and-blue backdrop, West's signature gait and left-handed dribble are still the NBA logo, seen on merchandise around the world. In this book--the first biography of the basketball legend--sports journalist Roland Lazenby traces Jerry West's brilliant career from the coalfields near Cabin Creek, West Virginia, to the bare-knuckled pre-expansion era of the NBA, from the Lakers' Riley-Magic-Kareem Showtime era to Jackson-Kobe-Shaq teams of the early twenty-first century, and beyond.--From publisher description.