Marketing Strategy and Competitive Positioning (6th Edition)

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Authors

John Rudd

Nigel Piercy

Graham Hooley

Brigitte Nicoulaud

Brigitte Nicoulaud

Subjects

Business Planning Wettbewerbsstrategie Target Marketing Marketing -- Gestion Positionierung Management Marketing Marketing -- Management Cibles (Marketing) Marketingstrategie

xv, 569 pages : 27 cm

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