Many American college towns have their own story to tell when it comes to their rock and roll roots, but the story of Gainesville, Florida is unique: dozens of resident musicians launched into national prominence, eight inducted into the Rock and Roll Hall of Fame, and a steady stream of major acts rolling through on a regular basis. Marty Jourard, a member of the chart-topping band the Motels, delves into the individual stories of the musicians, businesses and promoters that helped foster a vibrant creative atmosphere during the mid-sixties and seventies.