Open wide

"Open Wide shines a bright light on the secretive inner workings of Hollywood's vast sales and marketing machine, past and present. As the authors explore how and why box office receipts have evolved from a closely guarded corporate secret to a national obsession, they bring insight to an industry that is increasingly devoted to producing the next big blockbuster - the next high-concept, future-franchise picture that they can "open wide.""--BOOK JACKET.