Services marketing

Status

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Details

First publish year October 1983

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Authors

Christopher Lovelock

Christopher Lovelock

Christopher H. Lovelock

Christopher H. Lovelock

Jochen Wirtz

Subjects

Dienstleistungsbetrieb Service Industries Services Dienstleistung Services (Industrie) Professions Customer Services Marketing Gestion Dienstensector

Places

Southeastern Asia New Zealand Australia

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