"Filled with case studies, expert advice, insights, interviews, local tips and useful addresses, the Startup Guide London is essential reading for anyone interested in starting up a business, whether they're new to the city, new to the startup scene or seasoned business people starting again. London brings a melting pot vitality to the tech and startup scene. With almost nine million people and a number of government programs to support new businesses, there's no better place to get your idea off the ground"--Back cover