If you have struggled with A/B Testing or have implemented "winners" that never moved the needle, get this eBook from test expert Keith Hagen and learn how to run and report on tests so you get the results you've tested for.

Here's what you'll learn:

End discrepancies between test winners and real-world results
Calculate the test duration to know how long the test should run for accurate data
Know when and why to scrap testing tool data in favor of GA for better analytics
Bonus Content: A complete checklist for better testing!