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The articles in this handbook focus on strategic management practices in Polish cultural institutions. The majority of the texts in the handbook are written by management practitioners, persons who hold official positions of organizational strategists. What are their successes and what problems do they encounter in their daily ‘strategisation’? What is their recipe for effective management of organizations that operate in the ever-changing culture sector in Poland, which is difficult to analyse rationally? How do they cope with developing potential, of their own employees in the first place, inside the cultural institutions that they manage? It is our hope that their observations will contribute not only to the extension of knowledge on strategic management in cultural organisations but also to the improvement of practices and strategic processes in cultural institutions in Poland.