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Social ScienceModernSocial HistoryNew York Times ReviewedMarketingIndustriesAdvertisingGeneralSocial AspectsBusiness & EconomicsPopular CultureHistory / Social HistoryPsychological AspectsBusiness & Economics / Industries / Media & Communications IndustriesConsumer BehaviorSocial Science / Popular CultureHistoryMedia & Communications Industries
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The Attention Merchants
"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--