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The brand gap

Marty Neumeier

2003
Planning Marketing Brand Name Products

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET

Limbus Company
4.1 6 votes
Ico
4.6 272 votes
Astro Boy: Omega Factor
4.0 16 votes
Back to the Future: The Game
3.4 109 votes
Lisa: The First
3.4 21 votes
Lemnis Gate
4.2 1 votes
Cook, Serve, Delicious! 2!!
4.0 22 votes
Wintermoor Tactics Club
3.9 2 votes
Garden Story
3.7 12 votes
Sly Cooper: Thieves in Time
4.0 97 votes
Chroma Squad
3.9 47 votes
Book of Demons
4.0 25 votes
Dirt Showdown
3.6 76 votes
Dicey Dungeons
4.0 46 votes
Astral Chain
4.3 99 votes
Fashion Dreamer
4.3 2 votes
Slipstream
3.4 11 votes
Basement
3.5 12 votes
Rise to Ruins
4.0 4 votes
Star Wars: Battlefront II
4.0 639 votes
Computer Tycoon
3.4 5 votes
Alwa's Awakening
3.8 20 votes
The Longest Five Minutes
3.8 9 votes
Occupy White Walls
4.4 13 votes
Fire Emblem Engage
4.0 44 votes
Autonauts
3.9 8 votes
NieR
3.7 115 votes
Sly Cooper and the Thievius Raccoonus
4.0 154 votes
Bridge Constructor: The Walking Dead
3.5 11 votes
Loretta
3.6 6 votes
The Crew 2
3.4 87 votes
Syndicate Wars
3.0 20 votes
Kingdom Two Crowns
4.2 47 votes
Offworld Trading Company
3.9 29 votes
Atelier Sophie: The Alchemist of the Mysterious Book
3.9 20 votes
Beneath a Steel Sky
3.8 95 votes
Jett: The Far Shore
3.3 6 votes
Red Faction II
3.7 60 votes
Mirror
3.5 19 votes
Wargroove
4.0 53 votes
Ruiner
3.8 119 votes
Tales of Eternia
4.0 29 votes
A Space for the Unbound
4.1 21 votes
Q.U.B.E.
3.4 47 votes
The Bookwalker: Thief of Tales
3.9 16 votes
Armored Warfare
3.1 9 votes
Driftland: The Magic Revival
3.0 4 votes
AFK Journey
3.6 13 votes