However, not only does this deference to the destination create new barriers between people - people who are defined by their differences rather than what they have in common - but it also has a negative impact in the field of development."

"The Moralisation of Tourism critiques a number of assumptions that are rarely challenged - that the package tourism boom has been destructive and that nature-based tourism is somehow 'ethical'. It argues that eco-friendly and culturally concerned tourism is based on the false premises of environmental and cultural fragility, and of a surfeit of individual freedom for tourists. Using a host of international examples from the industry, the media and non-governmental organisations, Jim Butcher examines what the advocates of ǹew tourism' see as being wrong with Mass Tourism, looks critically at the claims made for the new alternatives and makes a case for guilt-free holidays."--Jacket.