The slow pace of fast change

"In The Slow Pace of Fast Change, Bhaskar Chakravorti peels back many factors that govern an innovation's penetration into interconnected markets - and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo - despite the innovation's clear superiority."--Jacket.