This book offers a particular look on the acquis of modern buildings that made Chile a tourist country since the mid-1930's. This look is based on considering how these buildings in advertising, that from the company Ferrocarriles del Estado de Chile, took place during more than three decades to boost travel and the knowledge of both the territory and the Chilean cities. Natural landscapes, architectures and cities were shown in light of an aesthetic that aspired to make of them desirable "destinations".