Unfriendly proposition

Wealthy financier Stallard Beauchamp (pronounced Beecham) was supposed to have a weakness for attractive women. He made it quite clear from their very first meeting that he considered Farran worthy only of contempt. A little gold-digger who was only out for what she could get. It wasn't fair. How could Farran convince him that he was wrong about her? Exactly why did it matter so much what he thought of her? It wasn't as if she cared for him at all...