What to Why

The 20-minute book for leaders who want to discover the new insights driving today’s top performing teams.

“What to Why” shows you WHY your best people outperform. WHY data is a new type of data and thousands of business leaders have begun to use it to build world-class teams—teams with little turnover, markedly happier employees and more members performing at the top level.

If you are a leader who wants to learn about this new approach, this book is for you.

"Keen insight into how leaders can build high-performing teams the right way, without wasting time or resources fitting square pegs into round holes."

—Brian Cotton, Global Vice President, Frost & Sullivan