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Public relations in the community college
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Publicizing and promoting programs
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Thinking outside the box
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Higher education as competitive enterprise
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Publications, producing the administration newspaper/newsletter
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Key resources on institutional advancement
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Effective publications for colleges and universities
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Media U
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Promotional publications
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College publicity in the United States
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Three and a tree
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Media coverage of women's NCAA varsity sports as a function of the structure of the sports information office
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Handbook of institutional advancement
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The New guide to student recruitment marketing
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Marketing higher education
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Marketing in higher education
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Marketing the program
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Marketing the college to parents
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Taking education further
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Marketing to the campus crowd
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Institutional advancement strategies in hard times
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Cheating in college ; Black colleges ; College marketing ; Co-education in college
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The uses of institutional culture
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Handbook of Institutional Advancement
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