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Microeconomics and human behaviour
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Overdressed
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Brain view
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Buyer attitudes and brand choice behavior
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Purchasing behavior and personal attributes
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What makes women buy
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Marketing communications
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Consumer and Industrial Buying Behavior
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Why we buy
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Consumer rites
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The industrial buying decision: implications for the sales approach in industrial marketing
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Economic change and consumer shopping behavior
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Why we shop
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Perspectives in consumer behavior
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Die Einkaufsrevolution
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Preiskomplexität
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Lifestyle shopping
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MASS CONSUMPTN & PERSONL ID
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Wir Menschen
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Ungeplante Käufe im Internet
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Point of purchase
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