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Brand Leadership
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The Origin of Brands
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Brand leadership
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Handbook of Research in International Marketing
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The Best of Branding
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Trading Up
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Branded
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Creating images and the psychology of marketing communications
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Trading up
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"Diesel" (Cutting Edge)
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Encyclopedia of consumer brands
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What's in a Name?
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Encyclopedia of consumer brands
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Brand Portfolio Strategy
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Brand Meaning
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Brand hijack
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Encyclopedia of consumer brands
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