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Advertising and popular culture
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Advertising and Culture
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Markets and the Arts of Attachment
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The advertising research handbook
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Creating effective advertising
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Wie Werbung wirkt
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Entertaining Persuasion
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Ad nauseum
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Fernsehwerbung -- quo vadis?
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Verbraucherspezifische Promotionwirkungen
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Kontrolle des Sponsorings
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Markenwirkung von Sponsoring
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Imagewirkungen von Eventmarketing
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