There is are highly organized, well-connected, well-funded, secretive organisations using Christianity as a smokescreen and LGBTQI people as a focus for fear, uncertainty and doubt, in order to wield hidden influence on the social and democratic fabric of Australia. A Clever Label is a documentary experience that enables audiences to unearth hidden connections between anti-equality lobbyists, senior Australian politicians and international organizations. Unlike a traditional documentary with a fixed narrative and one-way communication, Documentary host Michela Ledwidge invites audiences to independently follow threads that intrigue them to form their own conclusions.