The game's story revolves around six main characters whose lives are touched and radically altered by the company they work in, which so happens to be the company you run. Given your company's status as a small internet startup competing in a crowded space and with limited investor funds, you must make your employees work overtime -- however, the extent of your forced overtime can affect the health and productivity of your employees, as well as the plot. As your company bleeds money, though, remember that there are no happy endings here, and all of your employees -- including you yourself -- end up scarred and changed by the company and its draconian work policies.