Freddy Fazbear's Pizza was once a popular restaurant for adults and children alike. However, due to a number of incidents including the kidnapping and implied murder of five children by a man wearing an empty animatronic suit, sanctions by the Health Department over the numerous reports of dirtiness, and "The Bite of '87", the pizzeria has fallen on hard times. Freddy Fazbear's Pizza is set to close by the end of the year, as potential buyers do not want to be associated with the tainted reputation of the company.

The four mascots - Freddy Fazbear, Bonnie the Bunny, Chica the Chicken, and Foxy the Pirate had a particularly foul odor and what appeared to be "blood and mucus" around their eyes and mouths, which concerned parents had interpreted as "reanimated carcasses".