This is Polish translation of a series of statements that are meditations on the idea the human beauty is a cultural construction that varies in different locations. Globalised commodity capitalism has tended to flatten local variations and replace them with a singular set of ideals. The hierarchy this pronounces, posing as 'natural', is theorised to underpin other constructed ideas of superiority /inferiority and make them appear to be 'god given' and out of the realm of human control. Originally published in the book: 'Class Myths and Culture' 1990