Multicultural marketing

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Details

First publish year 2001

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Authors

Barry Lenson

Alfred L. Schreiber

Alfred L. Schreiber

Alfred L Schreiber

Alfred L Schreiber

Subjects

Market Segmentation Segmentation Du Marché United States Minority Consumers Consumers Consommateurs Issus Des Minorités Sales & Marketing Minorities International - Marketing Business/Economics

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