Discover Minority Consumers

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The Ethnic markets in New York City

Consumer information and price discrimination

Changing minority markets

Cross-cultural marketing

KTSF Television, San Francisco, California, in-depth Chinese viewer/consumer study

Ethnic marketing

Communicating With the Multicultural Consumer

Ethnik ! Le Marketing de la différence

Profit with purpose

Race, Ethnicity, and Consumption

The U.S. Market for Teen and Tween Grooming Products

Banking services in low- and moderate-income communities

Transcultural marketing

Meeting the credit needs of minority communities

Multicultural marketing

The New Mainstream

The Business Case for Diversity

Marketing to ethnic consumers

Minority marketing

Migration nation

Ethnic Marketing

How Māori women best receive information

Communicating with the ethnic consumer